Far fewer than I thought!
Based on 250, just need to make up the 100K Nationwide 35k and ticket sales brought in.
I think you'd neeed 75-80% of retained Nationwide sales alone. But new sponsorship may be lucrative.
That's not apportioning blame. It could be Nationwide's decision alone, or the club tried to sweat them too much, who knows.
Same person told me the club wanted to negotiate & Nationwide weren't interested.
I'm guessing the club said, carry on giving us the money but you can't have discounted tickets for your employees, and Nationwide said FUCK OFF (possibly more politely)
Also was told that some at Nationwide were taking the piss by buying groups of tickets not sticking to the two per employee. You would have thought it would be fairly easy to regulate (using an employee number for example), but I guess that would cost money to implement, and we know that this lot won't spend anything unless they absolutely have to.