New beginnings - 25% Truth, 80% Bollocks

[Bogus Dave]

Not a sausage

But say it was 500, and only 30% would buy a full price ticket (and 70% therefore wouldn’t go) that’s £78 grand extra over a season

[STFC_Manc]

Not a sausage

But say it was 500, and only 30% would buy a full price ticket (and 70% therefore wouldn’t go) that’s £78 grand extra over a season

500 seems like a very high number and I think the number of people using it instead of a ST (it's cheaper than a ST) would be higher than 30%.

[tans]

Spencer is on FB claiming we lost money on it. Obviously peddling Hall’s and the clubs naive view that all those that bought tickets via Nationwide would have attended anyway.

Shock horror!

[Batch]

500 seems like a very high number and I think the number of people using it instead of a ST (it's cheaper than a ST) would be higher than 30%.

Didn't he mean that of the people currently using it, 30% would carry on going with a full price ticket next year?

500 * .3 * 23 = 3450 people over a season
* £10 reclaimed (24-10 discount) = 34500

Nope. Way off. As you were. I have missed something

[STFC_Manc]

Didn't he mean that of the people currently using it, 30% would carry on going with a full price ticket next year?

500 * .3 * 23 = 3450 people over a season
* £10 reclaimed (24-10 discount) = 34500

Nope. Way off. As you were. I have missed something

I thought he meant that the £78k was what the club would be missing out on.

Earnings from 500 tickets at £14
= 500 * £14 * 23 = £161k

Earnings at 30% (150 tickets) at £24
= 150 * £24 * 23 = £82.8k

= £161k - £83k = £78k

[Bob's Orange]

I find it difficult to believe that 150 people would choose to pay £24 for each home game over buying a Season ticket.

[Bogus Dave]

Didn't he mean that of the people currently using it, 30% would carry on going with a full price ticket next year?

500 * .3 * 23 = 3450 people over a season
* £10 reclaimed (24-10 discount) = 34500

Nope. Way off. As you were. I have missed something

Sorry, it was an illustration of opportunity cost

500 fans buying at £14 a ticket = £7k
Assuming 30% would have otherwise bought a full price ticket (and 70% wouldn’t have bothered) then ticket income would have 150 at £24 a ticket = £3.6k

In that scenario you’re therefore earning £3.4k more per match, £78k more over a season

I’m not suprised Manc doubts the % (and it was only illustrative) but anecdotally from the 10 or so people i know who go regularly via nationwide tickets (including myself) none would go regularly at full price

[STFC_Manc]

I know it was illustrative, Its ok if people don't 100% agree with you.

[Peter Venkman]

Sorry, it was an illustration of opportunity cost

500 fans buying at £14 a ticket = £7k
Assuming 30% would have otherwise bought a full price ticket (and 70% wouldn’t have bothered) then ticket income would have 150 at £24 a ticket = £3.6k

In that scenario you’re therefore earning £3.4k more per match, £78k more over a season

I’m not suprised Manc doubts the % (and it was only illustrative) but anecdotally from the 10 or so people i know who go regularly via nationwide tickets (including myself) none would go regularly at full price

These figures sound perfectly reasonable to me.

The club is assuming that everyone who buys a reduced ticket will actually be willing to pay full price and still attend each game, that blatantly isnt the case.

I know several that only go because its cheap and won't bother going at full price (certainly not for every game anyway as they do now).

[DV]

I’m sure being the competent person that he is Anthony Hall would know exactly how many Nationwide tickets get sold per game & im sure those fans (and fellow Nationwide employees) have been surveyed about their attendance patterns.

Hall must then have a pretty tight business plan & a clear indication of how much money the club will make / lose with & without the deal.

No doubt when questions at the next AB meeting he will display all these calculations for all to see.

Openly & Transparently

[Batch]

then ticket income would have 150 at £24 a ticket = £3.6k

With you. I thought you meant the other way round. I didn't English well.
old deal : 500@£14 = 7000. 7000*23 = 161000
new deal : 150@24 = 3600. 3600*23= 82800

Incidentally you need 292 (or, more usefully, 58%) to buy at full price to meet the Nationwide deal ticket income alone. Or of course make up with better sponsorship income

[4D]

Add on the lost sponsorship money too.

[Batch]

Add on the lost sponsorship money too.

Should be met or bettered by new sponsorship

[RobertT]

You are all forgetting the people who turn up also spend some money with the club on top, so you have that variation to account for when less people buy tickets as well.  Less people to pay to run turnstiles though.

[Ƭ̵̬̊: The Artist Formerly Known as CWIG]

The £35k a season and losing money would mean 152 people going per game (a £10 loss a game).  However, that would only be the case if all of the 152 people carry on going.

Also assuming none of them buy food or drink or anything while at the games they do go to with a discounted ticket.