Brunel FM

[RobertT]

I think having a go at the decision makers within the club over this is entirely reasonable, so I will continue to do so thank you very much.

I do not see Brunel FM as being in any way culpable, or a problem for that matter.

Every decision the Board make will get scrutinised and judgements made following it, it's not bullying tactics at all.  Lets take a couple of recent examples:

a) Bristol Rovers - did not knock them to start with as not that bothered, following continued trouble it became clear it was avery bad idea, knocked them for not speaking to fans in any event to get an idea of how we felt

b) Radio deal - shit for the future marketing strategy the club itself unveiled, simple as.  Shit for all those who lose out.  Not Brunel FM's issue though.

c) £5 ticket for Mansfield - great idea and gave them credit for using it, worked a treat, more of the same please.

So, I am more than capable of basing my opinions on reason and not just because I fancy dicking some weakling around.

[Bushey Boy]

Your in the minority Rob, agree with all your points although as BBC are not aloud to do anything commercial id say being with brunel may help the commercial aspect of teh club, agree?

[sonic youth]

they didn't need to sell the exclusive commentary rights to broadcast ads on brunelfm

[Bushey Boy]

Dont mean ads, I mean joint ventures, joint advertising, joint events

Publicise the club etc

[sonic youth]

they could still that. the difference is they wouldn't be able to make as much money out of it.

[Bushey Boy]

Or would it cost them to do it if they didnt help each other out?

[RobertT]

If it's a tie in with a Commercial media partner they wanted then I'm sorry to say they chose the wrong one.  Brunel have limited scope due to the licensing restrictions placed upon them so there would only be one choice and that's GWR (as much as it pains me).

GWR have 400k listeners across the West part of the Group (the 4 frequencies carrying the GWR name itself).  With a tie in at Swindon's station they can also double up on the West Wilts frequency, the brand is much more recognisable and they have far more in the way of infrastructure and experience.

Any media deal must be done with the overall Marketing strategy in mind, which is allegedly to broaden the clubs appeal to a wider geographical area.  Limiting to Brunel does not achieve this (GWR also have a frequency covering Newbury with the 2-Ten transmitter).

Sorry, just don't see any argument in favour of the deal from the clubs angle.  Brunel for their part probably thought they'd played a blinder here, being such a small and young company and getting such an early in on a deal to expand their name.  The poor sods just couldn't have been clued in enough to spot the massive pitfall they were about to face.  I would say they will come out of it ok though in a few months time, unlike the Board for which this will become another in a long line of sticks people can shake at them.

[Hexagon]

Dont mean ads, I mean joint ventures, joint advertising, joint events

Publicise the club etc

Didn't they do that kinda stuff with GWR though already?

[Batch]

Maybe, it will only be within the Brunel FM catchment area though. So it's swings and roundabouts. Gain a few ££/people here lose a few there.

[Bushey Boy]

Rob you clearly know more about the ins and outs of it, I am simply trying to see it fom their point of view.  They are a new company and as someone said in another thread the town does seem to like this station.  I dont know why as they arent that good in my opinion however they are getting about a bit.

[RobertT]

Dont mean ads, I mean joint ventures, joint advertising, joint events

Publicise the club etc

Didn't they do that kinda stuff with GWR though already?

Yes but I bet GWR were not as likely to just accept any old deal, they probably would be a lot more savvy and the club know it.  They can influence Brunel much more, which normally would be a good thing for a business, if only they had decent coverage in comparison I'm afraid.

[yeo]

Has anyone listened to Brunel?

Who are thier main advertisors in Swindon?

[Bushey Boy]

Dont suggest a boycott!

Actually a lot of letting agents do it, lets do this.....

[RobertT]

Rob you clearly know more about the ins and outs of it, I am simply trying to see it fom their point of view.  They are a new company and as someone said in another thread the town does seem to like this station.  I dont know why as they arent that good in my opinion however they are getting about a bit.

Brunel are very similar to GWR about 20 years ago, unfortunately they are a bit late into the market I think and so can't hope to repeat the same success (GWR is a huge group now competing with the biggies in the UK).  If I worked for them I'd have gone after this deal, that's for sure, it's about the only thing they can really do to get a competitive advantage over an established name.

[yeo]

Brunel are part of a bigish group Rob.