This. Been a season ticket holder for many seasons but have not renewed this season due to what goes on behind the scenes at this club. I have not received any communication regarding lack of renewal, as BOA says, most companies would be asking questions, maybe this club already know the answers.
To bring it closer to a TEF example, i used to run the Player Sponsorship on here and the club always contacted me every year about renewing. I received no contact after Clem bought the club and we haven't sponsored a player since then. My example is £500 a year so no great shakes, but if it happened to me/us, then how many other times has it happened where there was money on the table that they just let go.