It doesn't really matter how many season tickets we sell. If we're near the top and winning football matches we'll get all the casuals coming back anyway. We'll average around 7,000 at the start of next season. Fans are a fickle bunch.
From a cash point of view more casuals making up the number = more revenue as matchday ticket sales cost more.
From a planning point of view its much worse for the club - we are less likely how much cash we will generate. This could affect player recruitment over the summer, and possibly our wage cap as projected revenue is uncertain??
