Thetownend.com

Looks like Cardiff have gone ahead with their re-branding

http://www.cardiffcityfc.co.uk/page/NewsDetail/0,,10335~2798727,00.html

It doesn't look to bad tbf they've still there blue kit but they're using it as an away strip, and looking at the badge it still has there little bluebird.

Cardiff fans will argue that it's not about kit design but more about identity.

Would you be happy if Wray announced that our new home kit would not be red?

I'll be in two minds, a re-brand could generate more success on the pitch, but I wouldn't like to give up the tradition of our club for success. it'd be like selling your soul.

no, because its like being a whore - you have lots of money, but you've sold your soul

There's no way a re-brand like this would be embraced by Town fans (especially given previous moments of Town fan hysteria :))

Also, the bluebird looks like an afterthought.

[url width=320 height=264]http://www.cardiffcityfc.co.uk/javaImages/ca/9c/0,,10335~10919114,00.jpg[/url]

They might as well just had a dragon eating the bluebird.

I think its an example of everything thats wrong with modern football, The heritage and identity of a football club down the drain to make a few extra pounds in Asia.

But if it brings them success and Premiership football I'm sure many Cardiff fans wont care too much in the long run.

Fire & Passion?!  Oh dear.  Sounds like something McDonalds would dream up to describe their latest burger.

Does it fuck. Read that back and try to explain to yourself how a "rebrand" generates more success on the pitch. It doesn't. It's just empty marketing bullshit that we get used to reading so often people start to accept it as true.

In this instance, the rebrand is all about the image the Malaysian owners want to use to "sell" Cardiff in the Far East and fuck the club's history and tradition. As Samdy said, the bluebird's so much of a token afterthought as to be tantamount to a slap in the face

For me, changing the colours is more of an issue than the badge!

We've had many badges over our time and i couldn't really care less which we have, but we should always play in Red.

I have to say given how many teams nicknames is the Robins i would have absolutely no problems if we replaced that with something more individual and had a badge to match. Rebrandings can be successful if you involve the fans, look at Sunderland becoming the Blackcats.

The colour red is considered lucky to the Chinese, there's one hell of a lot of Chinese in Malaysia. Dragons are also closely associated with China

Fuck the fans, let's be more Chinesey

Meh, their welsh

I did say COULD bring success, I wouldn't be happy if we sold our history/tradition, we'd be no better the franchise

The Robins nickname is a funny one.  When was the last time you heard 'Come on the Robins' from the stands?  You never do.  It's something you only read really in newspapers.  Don't think it means much to the fans at all...probably, as you say, because there are two teams within an hour's drive who also use the name and plenty of others further afield.

Shitting on it would have been more apt given the positioning.

Corporate sellouts, I bet the Cardiff fans are rightly seething.

It looks like a swift.  ??? Sonic/Reg?

Yep, see Leeds.

Is blue Cardiff's historical colour anyway? Thought they'd already changed their kit once before.

I don't think the bluebird is indigenous to Wales, or indeed the UK.  Vera Lynn got it wrong as well.

Show was just the warbler, youd have to blame Nat Burton for the lyrics - an American.

I would be pretty pissed if I was a Cardiff right about now. The investment is consolation, obviously. But the way the rebranding has been done is shocking... Blatant lying to the Cardiff fans saying it wasnt going to happen then that it was ect. The fact that the investers wouldnt put money in unless they rebranded (totally uncommited to the club) and that the actual rebranding is fucking awful. "Fire and Passion" What the fuck!? What on earth does that have to do with Cardiff, Wales or even football for that matter!? + Sticking a bluebird on like an afterthough like somebody else mentioned? What the fuck? If your going to rebrand just do it properly, do the whole thing or dont do it at all. Just seems like a half arsed effort that will all end in tears when these owners will (probably) rape the shit out of their assets and make a killing on the club, leaving it just as fucked as before with a badge and kit none of the fans want!

Sounds a bit xenophobic but if these owners were British perhaps the whole rebrand would be more acceptable. As they would be able to held to account more easily if indeed they are doing it for the wrong reasons, and the rebrand would perhaps have been more relatable to Cardiff. I mean, if Wray and co wanted to change our nickname from the 'The Robins' (which I dont really care for) to 'The Moonrakers' or something similar then i'd be all for it! But Mr Kung Lao or whatever took over and wanted to change our name to the 'Super-mega global pokemon team' then i'd be royally fucked off regardless of what money is involved.

Just a sign of things to come i'm afraid! Dissapointing, but inevitable.

Bluebirds are American, and don't migrate here....fuck knows why anyone thought they'd be flying over the white cliffs of Dover.

Dover is the state capital of Delaware mind....does it have white cliffs?

If it did they'd be covered in grime! Delaware is a shit hole.

If I was a Cardiff fan, I'd be livid. Not just at the rebranding (which craps on the identity of the club) but also because, as often seems to be the case these days, the existing fans are sidelined in favour of the "emerging markets".

It shouldn't be a surprise, I suppose; the existence of the Champions League, Premiership and Franchise instead of the European Cup, First Division and Wimbledon respectively tell us all we need to know about where football is heading. In a way, it's sadder that this is no surprise at all. How long before a team is based outside the UK? It'll happen, I'm convinced of it.

To be fair, the bluebird is equally shite in their previous badges too.

http://en.wikipedia.org/wiki/Cardiff_City_F.C.

Are they going to be changing the colour of their seats to red as well? otherwise it'll look like lecister ipswich and brighton the home team

At first glance their new badge looks just Liverpool's- transpose dragon for liver bird

how very apt given a large percentage of Liverpools 'supporters' come from Cardiff

If they played in the league in the country they are located they wouldnt have had to worry... ;)

it won't matter, as the re-branding will ensure a full stadium every time.

I did read somewhere that they have 26,000 red seats on order.  So yes.

I think it's brilliant.

I hate Cardiff.

More and more increasingly football just becomes a horrible business. I'd like to think Cardiff fans protest by not attending, but unfortunately they will probably sell more tickets. Xenophobic or not, I never want our club in foreign hands.

I don't mind Cardiff tbf

I have dispised them ever since that cup game in 95 when they trashed the place, but that's not the point

My Cardiff supporting mate has said that this could just be a publicity stunt to get people talking about the club, maybe the only thing they have just changed is the badge. Can't see it myself though.

They did trash the place and do at every ground they visit, they have pretty much the most despised fans in the league much worse than Lids and Millwall, I hate them too even though I have 4 mates that follow them home and away.

I've hated Cardiff since living in Swansea for a bit.

Are they Wrexham in disguise?

I was at that game, utter carnage

Think it is out of order doing what they have. I'd be livid if i supported Cardiff

Banner relating to this bizarrely at an Austria Salzburg game:

https://twitter.com/TBG2005/status/210283679170297857/photo/1/large?CMP=EMCFTBEML853

Evidently showing support having been through a similar situation when Red Bull bought the team and changed their kit colours.

The funny thing is that, as a marketing exercise, it's doomed to failure.  Here is a list of the English clubs that have serious followings in the Far East:

Manchester United
Liverpool

Man City, Leeds, Newcastle, Arsenal, Chelsea...hardly get a look in.  And Cardiff's owners think that a new badge and a change of colours will get them to leapfrog that list and make Cardiff a big name out there?!  No chance.  Not now, not ever.

Edit: OK, you have to look past the fact that Cardiff is not 'English'.  Point stands though.

The artists formally known as Austria Salzburg have won quite a few Bundesliga titles since Red Bull bought them so I doubt the anger is that strong nowadays.

As a side note: Anti-Mike Ashley songs ended at Newcastle games as last season progressed (despite the stadium name change et al), funny that.

The Asian conquest will no doubt fail but the money that they'll throw in as a result of this venture could see them make the Premier League before they ultimately abandon it and sell the club.

Not that it makes the change of crest and colour justifiable.

I'd be mightily pissed if this happened at Swindon

I read somewhere a month ago, when this was originally bought up, their Malaysian owner is/was a Man U fan. He's now got a red a white kit (like Man U) and the nickname is the Red Dragons...a bit like Red Devils.

Now I'm just waiting for the name of the stadium to change to something like Old Trafford !!

What a bunch of complete and utter fucking cunts. Absolutely fucking diabolical.

Surprisingly mild comments on here though considering...

http://www.cardiffcityforum.co.uk/viewtopic.php?f=2&t=82591

Crikey - 1995 was it - time flies! I was at that game too - if I remember correctly I very nearly shat myself walking back to the bus station car parks! I'm sure that was the night when I saw some Cardiff c*** up on the roof of the CG hotel chucking tiles at people in the street - and there was some chap led in the road looked like he was unconscious...

Yep - hated Cardiff FC since then...

My first game against them was a cup game on a Tuesday night in 77? - they were cunts that night too as my mate who got a slap can testify. They've been cunts every time I've seen them at the CG. Only been there once and that was real fun.

Had a read...and I have to agree.  They just don't seem to care.  Bizarre.

And colour aside, the kit is diabolical.  Designed by a Swansea fan, most likely.

The thing is most Cardiff fans are fans who haven't supported the club for long. A bit like Reading fans. It wasn't long ago they were getting 5,000 crowds in the bottom tier. They are probably the ones who actually care about all of this not the extra 10,000 or so they have found in recent years.

True indeed IOB.

First time I saw Cardiff play was as a neutral in 1992 when Deion Vernon of Bath City dumped them out of the FA Cup in the first round.

Both them and Swansea have done pretty well for themselves since the mid 90's

A couple of mates and I went to see Cardiff play at Gloucester in the 1989 FA Cup replay. We witnessed at first hand the (lack of) respect they had for the stadium by kicking in the back of the stand for absolutely no reason. I did start a 'Leigh Leigh Leigh Barnard' chant though.

I've never liked them since then, but I wouldn't wish this load of crap on anyone.

As the banner says: 'Fuck Modern Football'.

Up the Spartans!

I'd feel sick if this happened to us, don't really feel for those blue.. er, Red Dragons fans

The chief with two goals :). I thought that was town fans lobbing stuff at the Caaardiff fans as they left the ground?

I remember the game in 77 they were throwing bricks and bottles at everyone outside the Town End,  nasty pieces of work then and now.

http://www.vipbox.tv/watch/66609/1/cardiff-city-vs-huddersfield-town--live-stream-online.html

Watching the 'Red Dragons' play their first game.

No Danny Ward.