Imagine Zav introduced him to Power (Zav came onboard in 2015 with Power's lawyer friend/agent Terrell and the lesser spotted Jovanovic, which is around when Clem started sponsoring as well). At this point, the Standing relationship was going well, so who knew who and how is probably a great discussion with some beers.
Yep, Formuni started sponsoring in April 2015, but I imagine he would have been having conversations with Power before then. Funny though in the first Press Release of Axis sponsorship, there's no mention of Formuni, but at the sponsorship renewal in June 2017 there is a near identical Press Release with quotes from him. I wonder if at first he just wanted to be a silent ''partner'', very much like Mr Minogue is at present.
April 2015 Press Releasehttps://www.swindontownfc.co.uk/news/2015/april/new-sponsorship-secured/I had to chuckle {in hindsight obviously} at '...public health services.', it's a nice way of saying they provided bogs for the construction industry... but even better is this - maybe Steve Anderson was trying to secretly tell us:
“It is fantastic to have such a big international organisation and brand on board with the Football Club," he said. "As well as bringing in more revenue to the club it also gives both parties the opportunity to work on projects within the local community and for the Axis Group to use Swindon Town Football Club as a vehicle to grow their brand nationally in the UKI wonder what medium they might be using to be able to use STFC as a vehicle
June 2017 Press Release https://www.swindontownfc.co.uk/news/2017/june/axis-back-on-board-with-town/Complete with Formuni holding an Axis branded shirt aloft. When that sponsorship deal ended, he would go on to ''purchase'' a 15 percent stake in the club.
It's crazy really, the amount of bullshit he's come out with over the years, this article is brilliant for all the investment claims, especially the bit about having 1.1m GBP to purchase the freehold of the County Ground:
https://www.gazetteandherald.co.uk/sport/17778315.swindon-town-non-executive-vice-chairman-clem-morfuni-keen-seal-purchase-15-per-cent-stake-club/What a tosser