Congratulations to Gary Rose for comparing footballers' wages now and then without accounting for 26 years of inflation. Macari makes a valid point, but the article backs it up with stupid figures.
Look at likes of Hull, Swansea and to a lesser extent Wigan and Fulham. It can be done and I know its difficult but you do need some investment behind you.
Blackpool would probably be a better example than most of those, as they've done it slightly more off their own backs. Ok, the chairman has put some funds in but financially it has been a small-scale project, rather than a "chuck loads of cash in and hope for the best" type job.