Well it's sad, but if it works then we should give it a go. Good advertising can work wonders.
"Please come and see us, we need the money!!"
Nah - footy has never been about that. The wider problem, and the reason City have gone down this road, is the lack of lower league football exposure on normal telly.
Premiership - whole show. Championship - whole (but terrible) show. Both on at the weekend.
League One/Two - bollocks programme tucked away on a Thursday night showing highlights from five days ago.
Nothing is better that showing how exciting the game is, and I simply don't think you'll tempt the fringe supporters with a 30 second spot in the middle of Footballers' Wives or sommit.
