Producing several thousand flyers defeats the object a bit - the extra money is going to be well offset by this cost.
Not really, flyers are dirt cheap to get done, especially if it can be done in house?
I do agree that something needs to be done to get the word out there. The posters initiative on the OS is a pretty good idea, not sure if people actually print them off and put them up at work but I would if I had a job!