Thetownend.com

Season ticket sales up 10 per cent
           
           


  SEASON ticket sales for Swindon Town’s 2013/14 League One campaign are approaching 5,000 according to general manager Steve Murrall.

           

http://www.thisisswindontownfc.co.uk/news/headlines/10502138.Season_ticket_sales_up_10_per_cent/?ref=rss
           
           
           

Interest free instalment payments look to have been successful. One of the reasons I never bought a ST before moving was due to never having enough money to pay up front and unwillingly to part with extra money to cover the instalments. I guess I'm not alone in that...

Still no mention of the £25 matchday ticket price which was previously justified by us spending to build a quality product - a team going for promotion.

Why is the Adver's stock photo of Murrall so sinister looking?

Because they're trying to kill the club obviously.

How is paying more over monthly instalments interest free?  :sherlock:

He meant its free this season compared to previous seasons.

Early bird offer this season - no interest, no admin fee.
Early bird offer last season - no interest, admin fee.
Presvious offers - interest, no admin fee.

That's the least sinister looking photo they have.

You're a fucking idiot.

He may well be on most things but I actually want to hear the justification if the prices remain £25. It is very very top end for league 1. Has it been confirmed that it isn't changing?

The matchday ticket prices are announced with season ticket prices.

Just had to check I must have missed this and has probably been discussed already so il leave it. Very over priced though

Which is probably one of the reasons why season ticket sales are up, as they are quite well priced.

He might well be most of the time but he's got a fair point this time, in my opinion

Brilliant post.

I would like to know what you disagree with? If you can string a sentence together that is.

I suspect he doesn't specifically disagree with anything,  think it's more of a general observation to be honest.

Let's face it, there is plenty of fuel to feed that observation.

I'm still waiting to see if Si Pi can string a sentence together  ;)

aegegfagaudgfeoihfpdpawdoiwhdoiehfoisgfoewhfosdhfkdsghlwgewuofhldsfhewufhuwghouhfushfeo;

Didn't know you're welsh

Why do they have to justify it? Would their justification change someone's decision to attend or stay at home?

If prices were dropped to match the quality of the product, they should probably charge a tenner at most or £15 for a promotion chasing team. We've known for years that football is horribly overpriced.

Multiple sentences, do I win?

If ticket prices were reduced, would people be happy with the budget being reduced along with them?

Surely the point of reducing prices would be to entice more customers in and make more money...

Would the extra customers make up the difference though?

Well, who knows but that would be why they drop the prices to make more money...

Well yeah but if not even people buy up tickets to make the difference then they could lose money by dropping the prices but then that's just stating the bleeding obvious.

Doesn't half look as much of one as what you do. Pathetic response.

I'm sure when these decision are made there is alot of science and maths behind it, we'll you'd hope so anyway...

Indeed. One would hope they've done their homework.

That'll be your price elasticity then, won't it?

What did we have last season, 3.5/4k season tickets? If they are paying roughly £13 (read that figure somewhere) a match, every match, and our average attendance is, say, 7k, then you've got another 3.5/3k paying £25. (Yes I know there are special offers, Junior Reds etc., but let's keep this simple for a moment). If we take the higher figure for season tickets, that gives you rough estimate of £127k for each home game.

If you reduced tickets to £15, and that, say, enticed another 500 people to come, you're looking at something more like £104.5k. Not to mention that it de-incentivises people from buying season ticket - if you can get in to every match for only a couple of quid more than having a season ticket would allow you to, then quite a few would not bother.

Don't take this as gospel, I'm using basic figures to prove a point - from a financial standpoint, you'd have to attract a couple of thousand extra punters to make a price drop worthwhile, and you'd alienate season ticket holders too.

Plus if more people come, the pies will run out even quicker...

Presumably, as they have pretty much kept the prices that were set by the previous board.

I went there once, lovely place in West Wales, very scenic, and some great pubs to boot

The gap between season ticket and matchday prices is too big. Of course the season tickets are great value but it's to the detriment of non season ticket holders. £25 quid for league 1 is not good value

Murder trying to Google that place.

Double click to highlight --> right click --> search google for:........

 
 :hmmm: :hmmm:...to many clicks.

I believe we had just under 5,000 season (4800ish?) tickets last season and a press release a few weeks back said we were "approaching 5,000" So I guess a 10% increase must see us in the 5,300 range now.

Never that simple is it though

Poor example as I doubt you find any league 1 with match day tickets at £15. I'm guessing we are the most expensive in the league? That is the problem I have. Il still pay but I imagine its puts off a lot of people and you can see from away fan turnout what they think

Not just the price that puts away fans off
Arkells isnt best of facilities and nor is the bank

I know a few at work that wont go as is £25 a go
Of course nothing to say they would if price dropped either as apart from the DR the ground isnt exactly tempting or pleasing to the eye
And if our home form is poor ( dipped massively after January )  its hardly a recipe for getting extra bums on seats

What's wrong with the arkells as an away stand? Unless you get high numbers the atmosphere doesn't hold but apart from that can't seem the problem. You look on any away forum before they play us and the reason is down to a £25 ticket after travel expenses.

http://www.bbc.co.uk/news/uk-19842397

We don't really look out of line with a lot of the other clubs in League 1 to me.

I don't think we'll be the most expensive club in the league, and we won't be the cheapest.

I can't recall ever paying more than £25 away last season. Then again I'm usually hammered so could well be wrong.

Seen more than a few away posts about stewards ignoring home fan abuse, uncomfortable seating, no leg room etc
No home atmosphere in arkells either

Long time since I have been in the Arkells so have no idea how true

No. Hence why I said it wasn't -



I wasn't using a specific example, £15/20 were just the numbers being floated about earlier. £5/10 is the kind of price drop that people would see as making a difference. Using the price of football survey from 2012 ( http://www.bbc.co.uk/news/uk-19842397), the cheapest matchday ticket in League 1 was £10 at Sheffield Utd. (Tranmere and Donny had £14.50 and £15 as their cheapest incidentally- so you can pay £15 to watch L1 Football, and good L1 football at that, seeing as how they were both top of the league for a while), and most expensive was £26 at Sheffield Utd., Colchester, and Bournemouth.

Our cheapest matchday ticket was £19 last season, our most expensive £25. We're on the expensive side of average for L1 if you look at the tables, but it's only a couple of quid really between us and the cheapest/most expensive teams.

There are tons of arguments about value for money that can be made, but the fact is we're not the most expensive team to watch.