The Reg Smeeton Memorial Community Engagement Thread

[Oaksey Moonraker]

Can you remember a couple of years ago when it blew up with the Adver and Lee Power said the club didn't need such a close relationship with the local newspaper  and would control it's own content.

Looking at all the social media content yesterday and everyone was looking at the club content for the news. Cast back to the last Di Canio window in 2013 and everyone looked to Sam Morshead for the breaking news.

Maybe Lee Power was right in seeing that shift as the Adver cut back their sports staff and content further.

[Reg Smeeton]

Can you remember a couple of years ago when it blew up with the Adver and Lee Power said the club didn't need such a close relationship with the local newspaper  and would control it's own content.

Looking at all the social media content yesterday and everyone was looking at the club content for the news. Cast back to the last Di Canio window in 2013 and everyone looked to Sam Morshead for the breaking news.

Maybe Lee Power was right in seeing that shift as the Adver cut back their sports staff and content further.

Are you referring to the notorious Banzai app 

http://thetownend.com/index.php?topic=55898.0

That didn't seem to work so well...

[horlock07]

Are you referring to the notorious Banzai app 

http://thetownend.com/index.php?topic=55898.0

That didn't seem to work so well...

Which was 5 years ago so not really relevant in the present context unless one is desperately scrabbling around to maintain a laboured negative narrative?

[pauld]

Fanzai(?) aside, I'm not sure that the demise of local papers is a positive development, despite the excellent content coming from the club, a thriving independent local press to examine what is happening with the club (and the council and the town generally) is still very much needed. We don't have it at the moment and the town as a whole is the poorer for it

[horlock07]

Fanzai(?) aside, I'm not sure that the demise of local papers is a positive development, despite the excellent content coming from the club, a thriving independent local press to examine what is happening with the club (and the council and the town generally) is still very much needed. We don't have it at the moment and the town as a whole is the poorer for it

Thing is the world has moved on, what with the interweb and specifically social media the local rag business model doesn't work, bar possibly on a weekly format as we have
up here.

[pauld]

Thing is the world has moved on, what with the interweb and specifically social media the local rag business model doesn't work, bar possibly on a weekly format as we have
up here.

Probably so, but until we find something to replace it to give local communities that independent voice, we have a problem. None of which, tbf, is at all relevant to the excellent content that Ben H is producing which was the original point

[Reg Smeeton]

Which was 5 years ago so not really relevant in the present context unless one is desperately scrabbling around to maintain a laboured negative narrative?

No. Moonraker asked about the time when Power seemed to be trying to alter the traditioinal way "news" was disseminated.

So I asked him if he was thinking of the notorious Banzai app and provided an example of how it was debated on the TEF.

BTW it's almost like you think that stuff which happened in the past has no relevance to what is happening now... like getting us relegated to Div 4 in the Banzai season, has no relevance to us now being in Div 4.

[Oaksey Moonraker]

No. Moonraker asked about the time when Power seemed to be trying to alter the traditioinal way "news" was disseminated.

So I asked him if he was thinking of the notorious Banzai app and provided an example of how it was debated on the TEF.

I was not specifically thinking about Fanzai which was a poor attempt to commercialise the clubs content.

Though looking back at the club's comments in 2015 around the Fanzai app and it talked about giving fans behind the scenes content. Sam Morshead responded about sterile marketing content and is it what fans want?

The club has moved on from that debacle  in now terms of using the mainstream social media networks and returned to pre game match press conferences.

If you looked at the content this week and the excitement around then you can argue that shift has taken place and this is what fans want. The Yates and Doyle videos as an example.

It's a shame what has happened with the Adver content given their long proud history with the club. I can remember the excitement of walking into town at lunchtime to get an Adver from the sellers to get some Swindon news.

There is a place for that community oversight and for the generation like my parents who prefer printed newspapers. But when they cut back the staff so the Adver don't attend a presser whose fault is that.

However, if you look at the commercials for online adverts now which is where the money is. Where are the clicks which pay going and it's the club not the paper.

[horlock07]

Probably so, but until we find something to replace it to give local communities that independent voice, we have a problem. None of which, tbf, is at all relevant to the excellent content that Ben H is producing which was the original point

Local rags stopped being independent years ago, if they ever were.

They are like village post offices and pubs, people reminisce about them, don't use them and moan when they naturally disappear!

[Bogus Dave]

The club as the main source of news is fine when things are rosy, very dangerous when they’re not

[pauld]

The club as the main source of news is fine when things are rosy, very dangerous when they’re not

This, far more succinctly put, was what I was trying to say. But horlock is right, use it or lose it, and I'm as guilty of that as anyone

[Reg Smeeton]

I was not specifically thinking about Fanzai which was a poor attempt to commercialise the clubs content.

Though looking back at the club's comments in 2015 around the Fanzai app and it talked about giving fans behind the scenes content. Sam Morshead responded about sterile marketing content and is it what fans want?

The club has moved on from that debacle  in now terms of using the mainstream social media networks and returned to pre game match press conferences.

If you looked at the content this week and the excitement around then you can argue that shift has taken place and this is what fans want. The Yates and Doyle videos as an example.

It's a shame what has happened with the Adver content given their long proud history with the club. I can remember the excitement of walking into town at lunchtime to get an Adver from the sellers to get some Swindon news.

There is a place for that community oversight and for the generation like my parents who prefer printed newspapers. But when they cut back the staff so the Adver don't attend a presser whose fault is that.

However, if you look at the commercials for online adverts now which is where the money is. Where are the clicks which pay going and it's the club not the paper.

I used to like the plain black writing on white background boards that were strategically placed outside newsagents etc to which headline banners were clipped.  Mostly it was something teasing to tempt you in, but always recall the   of seeing Ossie Ardiles appointed new manager.

It is of course the way of the world that the club use FB and Twitter, but there are some fans who baulk at the sale of their personal data to the likes of Cambridge Analytica, who prefer not to use these platforms.

[pauld]

It is of course the way of the world that the club use FB and Twitter, but there are some fans who baulk at the sale of their personal data to the likes of Cambridge Analytica, who prefer not to use these platforms.

Facebook/Google et al can and do profile you whenever you go online even if you don't sign up to Facebook or use any Google products

https://www.vox.com/2018/4/20/17254312/facebook-shadow-profiles-data-collection-non-users-mark-zuckerberg

Given you're using the internet, I assume you're not one of these baulking fans?

[Reg Smeeton]

Facebook/Google et al can and do profile you whenever you go online even if you don't sign up to Facebook or use any Google products

https://www.vox.com/2018/4/20/17254312/facebook-shadow-profiles-data-collection-non-users-mark-zuckerberg

Given you're using the internet, I assume you're not one of these baulking fans?

However....

If you’re not a Facebook user, though, the data is less valuable.

[RedRag]

Very interesting link for technophobes like me, Paul.  

Interesting how "contacts" is something of a Trojan Horse for accessing information about non Facebook users like me.  

Sort of surprising, given how GDPR regulation seems so controlling in other spheres of commercial activity.