so you'd rather them exploit the poor for their own gain rather than exploit the stupidly rich?!
hmmmmmmm
If they're going to be constantly upping their profile - and let's face it that's pretty much the job descrition if you make money from being famous - then I've got no problem if they do it in a way which benefits others at the same time. It helps the charity make more money and mr celebrity looks a bit better. Win Win.