Season Ticket Prices

[Bushey Boy]

Do one viagra boy

[fatbury]

The pledge idea is very much one Id sign up to ... makes brilliant sense

[Batch]

Interesting positivw reaction to 'uddesfield ticket prices on a bargain forum I frequent, particularly from fans of other clubs.

http://www.hotukdeals.com/item/171466/huddersfield-town-season-ticket-for/showthread.php?t=171466&page=3

I guess I lied when I said "interesting".

[ghanimah]

Says on Port Vale OS that just under 1300 have been sold in a week - need another 95 pledges a day (until 30th May) to make the magic 5000

[neville w]

Says on Port Vale OS that just under 1300 have been sold in a week - need another 95 pledges a day (until 30th May) to make the magic 5000

Trying to get 5000 fickle football supporters to put their money where their keyboards are is always going to be a major challenge.

I hope our Board adopt a sensibly reduced price approach instead, as I doubt we'd get enough additional season ticket pledges to make it workable.

I know there's an argument re additional match day spend, but is there enough margin in a coffee and a Mars Bar to make up the difference ?

[Don Rogers Shop]

At those prices Neville i would guarantee my left bollock we would get 5000.

[RobertT]

Says on Port Vale OS that just under 1300 have been sold in a week - need another 95 pledges a day (until 30th May) to make the magic 5000

Trying to get 5000 fickle football supporters to put their money where their keyboards are is always going to be a major challenge.

I hope our Board adopt a sensibly reduced price approach instead, as I doubt we'd get enough additional season ticket pledges to make it workable.

I know there's an argument re additional match day spend, but is there enough margin in a coffee and a Mars Bar to make up the difference ?

Bradford had less season ticket holders than we have, in fact they are a very similar team in terms of attendances up and down the leagues normally.  They got just shy of 7000 pledge when this was offered last year, once they actually went on sale they got 12000+.  It fed it's own PR so people got them to make sure they'd have a seat.

Coffee+ Mars Bar for 5000 people = £2 per  person per game = 2 x 23 x 5000 = £230k

[ghanimah]

Says on Port Vale OS that just under 1300 have been sold in a week - need another 95 pledges a day (until 30th May) to make the magic 5000

Trying to get 5000 fickle football supporters to put their money where their keyboards are is always going to be a major challenge.

I hope our Board adopt a sensibly reduced price approach instead, as I doubt we'd get enough additional season ticket pledges to make it workable.

I know there's an argument re additional match day spend, but is there enough margin in a coffee and a Mars Bar to make up the difference ?

Bradford had less season ticket holders than we have, in fact they are a very similar team in terms of attendances up and down the leagues normally.  They got just shy of 7000 pledge when this was offered last year, once they actually went on sale they got 12000+.  It fed it's own PR so people got them to make sure they'd have a seat.

Coffee+ Mars Bar for 5000 people = £2 per  person per game = 2 x 23 x 5000 = £230k

Exactly, and not forgetting that the more Mars bars etc you sell, the more you have to buy in bulk wholesale so the cheaper per unit they become, thus the profit margin goes up per item even though you sell them at the same price.

[neville w]

Says on Port Vale OS that just under 1300 have been sold in a week - need another 95 pledges a day (until 30th May) to make the magic 5000

Trying to get 5000 fickle football supporters to put their money where their keyboards are is always going to be a major challenge.

I hope our Board adopt a sensibly reduced price approach instead, as I doubt we'd get enough additional season ticket pledges to make it workable.

I know there's an argument re additional match day spend, but is there enough margin in a coffee and a Mars Bar to make up the difference ?

Bradford had less season ticket holders than we have, in fact they are a very similar team in terms of attendances up and down the leagues normally.  They got just shy of 7000 pledge when this was offered last year, once they actually went on sale they got 12000+.  It fed it's own PR so people got them to make sure they'd have a seat.

Coffee+ Mars Bar for 5000 people = £2 per  person per game = 2 x 23 x 5000 = £230k

Some assumptions:-
Current home support             5500
Current season ticket holders  2500 paying £320
Current match day tickets        3000 paying  £15 ave  

New split

Season tickets                        5000  paying  £250
remaining day tickets                500 paying   £15 * 23
new support                           1000  paying  £15 * 23
(stated aim at forum to increase by 1000)

Would give current revenue of    £1835k  
Next season revenue  of             £1767k

This actually decreases revenue. (extra 280 season ticket holders needed to balance )  Can we really see that many additional supporters flocking back to the County Ground ? It would be nice to think so.

I know there are juniors/different stands etc but they've been left as consistent. the £250 price is another assumption - some people seem to be expecting more of a reduction than that.

All I'm saying is that it's a major leap of faith required by the board that the missing hundreds/thousands will come back. To that end it would be more sensible on a pledge basis.

The coffee/mars bar thing is a slight red herring because we'd need to estimate additional profit, not  total sales.

[Reg Smeeton]

You got a thing about red herrings haven't you Nev?

[Simon Pieman]

Some people won't turn up to one game but then to another. e,g, I don't go to a game one week but Rob T does, but then the next fixture he doesn't go and I do. The club earns the same revenue on average from us combined. However, if we were to get a season ticket we'd both go to all of the games. So although the margins aren't as great, over the course of the season, we'd spend more money combined.

I get the feeling that Fitton will look to get x number of season ticket holders to allow budgeting for next year to be that much easier. In turn we are more likely to make a profit as tighter controls can be put in place.

There's also the non-profit advantages of having more fans getting behind the team and making the club the talk of the town (people go by hype - look at the Speedway last season and ourselves in the bigger games).

I'm sure this would not be purely a profit driven exercise, but at the same time it's hard to say if profits will rise, fall or stay the same.

[axs]

there's also the way that you drag people in, if an extra thousand went to games this year at a loss, they may well come back again next year at a slightly increased rate, plus they will talk to their friends and family about it, bring mates / spouses / kids along. Some will also buy programmes / food / drink / shirts etc.

Even if it is a loss leader it will probably turn a profit in the mid-term, nice to see the board are thinking about the club in 5 years from now, not just how much they can rake in this weekend.

[neville w]

You got a thing about red herrings haven't you Nev?

It sometimes all seems fishy to me Reg.

[RobertT]

BTW, Bradford expect to Break Even for the first time since 2000 (the year they stayed in the Prem).  They have reported increased revenue for the season compared to last.

[flammableBen]

BTW, Bradford expect to Break Even for the first time since 2000 (the year they stayed in the Prem).  They have reported increased revenue for the season compared to last.

Don't get defensive Rob . I don't think anybody is attacking the idea, just playing with the numbers. Which is definitely an exercise worth doing.

Is there any available figures or research on the average "in ground" extra spending per fan, for a club similar to ours? Be it with prices as they are or if we're lucky with cheaper season tickets?

Just with half-time food spending theirs a lot of factors involved: What percentage of fans buy some snackage? What do they buy? What's the profit on each thing? What's the optimum point for fans/staff serving? etc.

Also do you pay VAT on stadium food? I suppose that's probably something I should know, but that'd be about 15%ish of the total spend anyway.

The "extras" on a day at the football should definitely be something worth improving if you want to gain extra revenue with improved crowds through cheaper season tickets/match day tickets.