I wonder if it'll backfire and the dick Farage benefit more than people think.
I'm pretty sure that Reform will get in at the next election, as it stands they have a huge part of the media positively publicising everything they say (often for clinks and giggles, our local rags are fucking dreadful for that) along with a wholly negative right wing media slagging off anything that Labour do.
If that’s the case then so be it, that’s what democracy does, but the inevitable media hand wringing if a Reform government led country goes to shit can fuck right off, much as with much of recent politics own what you voted for/desired!