He never commented on his chickens being expensive because that wasn't the issue. He didn't want people to buy the free range chickens from his shop.
According to the programme the average cost of a free range chicken was around £1 more expensive than a standard.
Personally I thought it was a good 3 parter and I will try my utmost to only buy free range chickens from now on, don't like the idea of those red marks (hocks or burns) you see on the legs of standard chickens being caused by the fact they have to stand in their own piss and shit for 39 days.
In this day and age there is no need for animals to be treated like that.
I do have to say though Hugh getting upset about killing some poorly chickens 2 days before they were due to go to slaughter seemed a little like crocodile tears to me. As one local in the pub said (on the programme)
"If you don't like it, then don't eat the fucking twatting things, become a vegetarian"
I wan't really bothered about his own shop thing, that didn't really have much to do with anything.
It was more the way that he never really stuck to any consistant prices for comparison. One minute he was going on about the terrible 2 for a fiver, but then he'd compare a price of £3 something to £5 something, then it would be an average of a pound more, then 50p each for a family of 4. It jumped all over the place.
It was like he hadn't done any proper research and was basing it all anecdotally.
It's easy to go around saying "they shouldn't be that cheap anyway, so it doesn't mater blah blah", but then if the price does matter to someone then straight away you're coming across as a bit arrogant. You may be right but it's the wrong way to go about it if you want people to change.
I think he would have been better off extending the collective responsibility thing by banging home the more demand would mean lower prices.
Over all it was pretty good. The supermarkets didn't come across great, and I would have liked to have seen him slating them more. As he hinted throughout though, it wouldn't have helped as he really needed them on board. Would have made better telly though.