Facebook is essentially a platform for finding people to advertise to.
Facebook only employ a couple of thousand people so it's not a bad return in that sense.
Facebook got traction based on the social networking aspects, advertising came along a lot later. They wouldn't be where they are now if they had started with an advertising network. And they employ 5,000.
I'm not saying the profit sharing aspect is bad, quite the opposite - I've thought for some time that a social network could be built upon those lines and be very successful. But it would need to be a social network first, not an advertising network which is the main problem I find with all pyramid schemes - everyone selling the concept and not the product.
Launching a social network with guaranteed profit sharing for the users could work. Rippln won't as the focus is wrong.
