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Title: FOURFOURTWO our new sponsor Post by: STFC_Gazzza on Thursday, June 5, 2008, 07:05:07 Quote SWINDON Town have teamed up with Britain's biggest selling monthly football magazine as they continue their bid to spread the 'Swindon Town' brand across the world. FourFourTwo has signed its first ever shirt sponsorship deal with a football club, with Town confident the coup can lead to some exciting future commercial opportunities. A three-year deal has been agreed, with a one-year review option, with Town claiming other short term financially better deals were not as attractive as the partnership with FourFourTwo. Town will carry the brand on their shirts next season while the County Ground outfit will feature extensively in the magazine's pages and on its newly revamped website. Town chief executive Nick Watkins said: "We see this as a long term sustainable partnership that will provide some very exciting opportunities both nationally and internationally. "Any short term financial gain is far far outweighed by this deal which will generate some real commercial opportunities. advertisement "We hope the fans are excited by this news because this deal is breaking new ground for the magazine." Title: FOURFOURTWO our new sponsor Post by: Batch on Thursday, June 5, 2008, 07:10:01 Sounds like a good fit to me!
Though I'd imagine Malpas will be looking for the magazine to change its name to fourthreeoneoneone :) Title: FOURFOURTWO our new sponsor Post by: Samdy Gray on Thursday, June 5, 2008, 07:11:43 Don't you mean FourThreeandahalfTwoandahalf?
Title: FOURFOURTWO our new sponsor Post by: pauld on Thursday, June 5, 2008, 07:12:18 Very clever deal - shows some real long-term thinking and genuinely impressive compared to the "get as much as you can (ie not very much) and sod the partnership" approach of recent years. Blimey, it's like being a proper football club!
Title: FOURFOURTWO our new sponsor Post by: Batch on Thursday, June 5, 2008, 07:14:57 Quote from: "Samdy Gray" Don't you mean FourThreeandahalfTwoandahalf? That's so last season ;) Title: FOURFOURTWO our new sponsor Post by: Power to people on Thursday, June 5, 2008, 07:25:18 Excellent news, certainly different to normal
Title: FOURFOURTWO our new sponsor Post by: Fred Elliot on Thursday, June 5, 2008, 07:32:45 Fucking Brilliant !!!!!!
Juddie :mrgreen: 8) Title: FOURFOURTWO our new sponsor Post by: JOHNNY REEVES on Thursday, June 5, 2008, 07:36:11 good news-now tackle the radio problem please.
Title: FOURFOURTWO our new sponsor Post by: STFC_Gazzza on Thursday, June 5, 2008, 07:36:16 I miss Kingswood! :wink:
Title: FOURFOURTWO our new sponsor Post by: dell boy on Thursday, June 5, 2008, 07:36:18 Will the Swindon squad be the double page spred in the middle for the next addition?
Makes us look a lot more of a professional outfit with a well known sponsor, great news. Title: FOURFOURTWO our new sponsor Post by: STFC_Gazzza on Thursday, June 5, 2008, 07:37:04 Quote from: "JOHNNY REEVES" good news-now tackle the radio problem please. Fitton indicated at the Fans Forum that this woulkd be looked at but because of the contact with Brunel I dont think he could actually come straight out and say, Brunel are pants we are going back to the beeb. Title: FOURFOURTWO our new sponsor Post by: JOHNNY REEVES on Thursday, June 5, 2008, 07:38:17 Quote from: "STFC_Gazzza" Quote from: "JOHNNY REEVES" good news-now tackle the radio problem please. Fitton indicated at the Fans Forum that this woulkd be looked at but because of the contact with Brunel I dont think he could actually come straight out and say, Brunel are pants we are going back to the beeb. Title: FOURFOURTWO our new sponsor Post by: stfctownenda on Thursday, June 5, 2008, 07:45:22 Good choice as sponsor, we actually are starting to look like a professional outfit, happy days 8)
Title: FOURFOURTWO our new sponsor Post by: Batch on Thursday, June 5, 2008, 07:48:20 Quote from: "STFC_Gazzza" Fitton indicated at the Fans Forum that this woulkd be looked at but because of the contact with Brunel I dont think he could actually come straight out and say, Brunel are pants we are going back to the beeb. I **think** he was also hinting that it isn't straight forward for BBC RS to get their funding back to cover live games. Did speak volumes to me that the BBC covered the fans forum and not Brunel. Title: FOURFOURTWO our new sponsor Post by: tans on Thursday, June 5, 2008, 07:57:28 Woot!!!
Title: FOURFOURTWO our new sponsor Post by: Leggett on Thursday, June 5, 2008, 08:02:16 i'm happy with that!!! :)
Title: FOURFOURTWO our new sponsor Post by: Colin Todd on Thursday, June 5, 2008, 08:11:06 Cracking bit of business I think :thumbs:
Will look good on the shirts as well i imagine Title: FOURFOURTWO our new sponsor Post by: janaage on Thursday, June 5, 2008, 08:12:12 Excellent news ref 442, fantastic work by Watkins!!
Ref radio, what Fitton and Hodgetts said was it's not straight forward to A. Break a contract, and B. Once the Beeb lost the rights they then use the money they'd use to cover Town matches on other projects, it's not always that easy to then get that funding back should a coverage opportunity arise in the future. Title: FOURFOURTWO our new sponsor Post by: juddie on Thursday, June 5, 2008, 08:31:02 awesome innit Fred?!
Title: FOURFOURTWO our new sponsor Post by: yeo on Thursday, June 5, 2008, 08:56:48 Good for Swindon but I dont really see what 442 get out of it.
Title: FOURFOURTWO our new sponsor Post by: Phil_S on Thursday, June 5, 2008, 09:09:37 Quote from: "janaage" Excellent news ref 442, fantastic work by Watkins!! Ref radio, what Fitton and Hodgetts said was it's not straight forward to A. Break a contract, and B. Once the Beeb lost the rights they then use the money they'd use to cover Town matches on other projects, it's not always that easy to then get that funding back should a coverage opportunity arise in the future. Didn't the beeb say that they would/could cover as before ? FFS, they already have the team at the games, & would just have to reduce coverage of the non league stuff & play less records. The major problem is the contract with Brunel, I would guess. Their coverage would be improved, by the addition of a loudspeaker outside the CG Title: FOURFOURTWO our new sponsor Post by: Phil_S on Thursday, June 5, 2008, 09:11:45 Quote from: "Croat red" Good for Swindon but I dont really see what 442 get out of it. They get to write about the inside running of not just a football club, but the best club in the world. I wonder if they will get the mag to promote the ST deal. It may add a few to the ST sales Title: FOURFOURTWO our new sponsor Post by: janaage on Thursday, June 5, 2008, 09:13:03 Phil, it's all about budget apparently, like any organisation, as soon as you don't spend your "x" budget, in this case "sports" budget, you lose it. Getting it back can be difficult.
So says Shaun H anyhooooo Title: FOURFOURTWO our new sponsor Post by: reeves4england on Thursday, June 5, 2008, 09:57:40 Quote from: "Croat red" Good for Swindon but I dont really see what 442 get out of it. Maybe we'll sell the magazine in the club shop and advertise it extensively around the ground to a decent sized captive audience. I don't know... Title: FOURFOURTWO our new sponsor Post by: Simon Pieman on Thursday, June 5, 2008, 09:58:42 Quote from: "Croat red" Good for Swindon but I dont really see what 442 get out of it. First sponsorship deal they've done with a football club, I expect they're getting a relatively cheap deal. FourFourTwo are probably hoping we do push for promotion and the extra coverage this brings will boost their sales even further. How many fans do we play in front of over the course of the season (cumulative)? It's a six figure number, which is a very big audience for an advertising campaign as cheap as this one probably is. Then of course there is also the name FourFourTwo on every town shirt, which gets seen by the rest of the town who don't even go to the matches. I think it makes sense. Title: FOURFOURTWO our new sponsor Post by: Sippo on Thursday, June 5, 2008, 10:04:44 Something like this on the shirts?
http://i2.photobucket.com/albums/y47/l15tfc/logo_442.jpg Title: FOURFOURTWO our new sponsor Post by: Leggett on Thursday, June 5, 2008, 10:08:35 i think its quite a shrewd move on both parts, quite a few more town fans will buy the magazine for all the bits referencing swindon, and the exposure will be quite high i think. not exactly often that a football magazine sponsors a football team is it?
Title: FOURFOURTWO our new sponsor Post by: genf_stfc on Thursday, June 5, 2008, 10:33:13 Great to be associated with such a well known brand although i would have thought this would be a bit of a conflict of interest for a football magazine - surely this will mean a lot of oxford, rovers, city, reading fans will stop buying it ? Gills fans will stop nicking it, so thats a small positive. I'm sure they know what they are doing though.
Title: FOURFOURTWO our new sponsor Post by: Summerof69 on Thursday, June 5, 2008, 10:34:21 I assume we won't be playing 4-5-1 any time soon.... :D
Title: FOURFOURTWO our new sponsor Post by: blinkpip on Thursday, June 5, 2008, 10:34:59 boo, I wanted shoot.
Title: FOURFOURTWO our new sponsor Post by: pauld on Thursday, June 5, 2008, 10:41:41 Quote from: "genf_stfc" Great to be associated with such a well known brand although i would have thought this would be a bit of a conflict of interest for a football magazine - surely this will mean a lot of oxford, rovers, city, reading fans will stop buying it ? Gills fans will stop nicking it, so thats a small positive. I'm sure they know what they are doing though. Pox fans not buying it is hardly going to hurt their sales is it? There's only a couple of thousand of them anyway and half of those can't read. They probably only bought it to line their cages with anyway Title: FOURFOURTWO our new sponsor Post by: Leggett on Thursday, June 5, 2008, 10:44:27 and bristol city fans will probably just get their favourite teams magazine instead, one of the arsenal/chelsea/tottenham/man utd ones that they do nowadays...
Title: FOURFOURTWO our new sponsor Post by: McLovin on Thursday, June 5, 2008, 10:46:05 Was it Loaded that used to sponsor Barnet? I wonder how that partnership fared?
Title: FOURFOURTWO our new sponsor Post by: janaage on Thursday, June 5, 2008, 10:52:44 Quote from: "Leggett" and bristol city fans will probably just get their favourite teams magazine instead, one of the arsenal/chelsea/tottenham/man utd ones that they do nowadays... Hmmmn, is that not the pot calling the kettle black a little? The amount of premiership teams shirts I see at our home matches effs me right off!! Title: FOURFOURTWO our new sponsor Post by: STFC_Chris on Thursday, June 5, 2008, 11:08:05 It's on the OS now...
Quote Britain's biggest selling monthly football magazine, FourFourTwo, has signed its first ever shirt sponsorship deal with a football club. In a coup for its new owners, Swindon Town Football Club will carry the distinctive brand logo on its shirt next season and feature extensively in the pages of FourFourTwo and on its newly revamped website FourFourTwo.com. "We wanted to secure a tie up with a Football League team to get beneath the surface and show our readers, on both a monthly and daily basis, what goes on at a real football club away from the glare of the Premier League hype. Though obviously we would prefer Swindon to line-up in a 4-4-2 formation, we'll be leaving team selection entirely in the hands of Maurice Malpas" says Martyn Jones, Publishing Director of FourFourTwo. "We were very impressed with the new board at Swindon and their ambitions for the club and will work with them to create an innovative partnership that engages with all football fans. These are exciting times for FourFourTwo as we develop our digital proposition and international role out of the print product." In addition to the shirt sponsorship and promotional activity within The County Ground, the Haymarket-owned magazine will be looking at joint initiatives with the club to drive magazine sales and subscriptions. Nick Watkins, STFC Chief Executive Nick Watkins, Chief Executive of Swindon Town FC, said: "A main sponsorship deal is a critically important partnership for any club due to the strong association between the two brands. "Everything that we are attempting to do at Swindon Town FC is all about sustainable partnership and we were very impressed by the partnership ethos that FourFourTwo are keen to develop with the club and our fans. "We believe that this partnership offers us a unique opportunity to build something very exciting for the future. I am delighted for the club." http://www.swindontownfc.premiumtv.co.uk/page/NewsDetail/0,,10341~1323990,00.html Title: FOURFOURTWO our new sponsor Post by: neville w on Thursday, June 5, 2008, 11:08:05 Free season ticket for Mr Hanrahanrahan ? Or am I way behind the times?
Title: FOURFOURTWO our new sponsor Post by: juddie on Thursday, June 5, 2008, 11:09:44 way behind, Hanrahan's long gone!! buying one with me though in't ya Hanno?
Title: FOURFOURTWO our new sponsor Post by: Iffy's Onion Bhaji on Thursday, June 5, 2008, 11:24:42 Great news this. A good deal for us indeed. Roll on August 9th :D
Title: FOURFOURTWO our new sponsor Post by: random_five on Thursday, June 5, 2008, 11:27:15 Hopefully the shirt will have fourfourtwo.com on it..
Print media is soooo dead. Title: FOURFOURTWO our new sponsor Post by: DV on Thursday, June 5, 2008, 11:44:36 this isnt an inspiring sponsorship deal.
Title: FOURFOURTWO our new sponsor Post by: Jamiesfuturewife on Thursday, June 5, 2008, 11:51:05 been having a row with Haymarket magazines this morning about the amount of crap they send our company
regretting being so rude now - could have tried to sneak a free copy of 442 Title: FOURFOURTWO our new sponsor Post by: ghanimah on Thursday, June 5, 2008, 11:55:23 Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. Print media still has its uses, much more dignified than using a laptop when you're sat on the loo. Title: FOURFOURTWO our new sponsor Post by: Batch on Thursday, June 5, 2008, 11:57:53 Quote from: "DV" this isnt an inspiring sponsorship deal. Why? Title: FOURFOURTWO our new sponsor Post by: ibelieveinmrreeves on Thursday, June 5, 2008, 12:00:03 Quote from: "ghanimah" Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. Print media still has its uses, much more dignified than using a laptop when you're sat on the loo. Not one to 'squat and surf', then? Title: FOURFOURTWO our new sponsor Post by: Jamiesfuturewife on Thursday, June 5, 2008, 12:02:34 Quote from: "ibelieveinmrreeves" Quote from: "ghanimah" Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. Print media still has its uses, much more dignified than using a laptop when you're sat on the loo. Not one to 'squat and surf', then? Thats so ming Boys are such horrid creatures Title: FOURFOURTWO our new sponsor Post by: DV on Thursday, June 5, 2008, 12:08:16 Quote from: "Batch" Quote from: "DV" this isnt an inspiring sponsorship deal. Why? It was my STFC Bart impression, see the amankwaah thread Title: FOURFOURTWO our new sponsor Post by: BANGKOK RED on Thursday, June 5, 2008, 12:13:26 Quote from: "Jamiesfuturewife" Quote from: "ibelieveinmrreeves" Quote from: "ghanimah" Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. Print media still has its uses, much more dignified than using a laptop when you're sat on the loo. Not one to 'squat and surf', then? Thats so ming Boys are such horrid creatures So you squat with a newspaper instead then? Title: FOURFOURTWO our new sponsor Post by: Batch on Thursday, June 5, 2008, 12:14:01 Doh! OK.
Title: FOURFOURTWO our new sponsor Post by: Colin Todd on Thursday, June 5, 2008, 12:21:17 Quote from: "BANGKOK RED" Quote from: "Jamiesfuturewife" Quote from: "ibelieveinmrreeves" Quote from: "ghanimah" Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. Print media still has its uses, much more dignified than using a laptop when you're sat on the loo. Not one to 'squat and surf', then? Thats so ming Boys are such horrid creatures So you squat with a newspaper instead then? She clearly squats with Heat Title: FOURFOURTWO our new sponsor Post by: Jamiesfuturewife on Thursday, June 5, 2008, 12:27:09 ENOUGH!!!!
errr didnt you know girls dont poo?? Title: FOURFOURTWO our new sponsor Post by: Ralphy on Thursday, June 5, 2008, 12:33:31 I can vouch that they certainly do poo after the unholy stench that was wafting out of the ladies at work this morning.
Title: FOURFOURTWO our new sponsor Post by: Power to people on Thursday, June 5, 2008, 13:03:46 Quote from: "random_five" Hopefully the shirt will have fourfourtwo.com on it.. Print media is soooo dead. I'm guessing that the home shirt will have the 4-4-2 mag logo on and the away shirt will have the 442.com logo on Wouldn't surprise me if they did a discount subscription deal for stfc s/t holders, as that would be a clever ploy to increase sales. Probably find they they will give away older copies of 442 at selected games as well, another way of increasing sales..... Title: FOURFOURTWO our new sponsor Post by: janaage on Thursday, June 5, 2008, 13:14:36 Excellent we could use it as ticker tape!!
Title: FOURFOURTWO our new sponsor Post by: SwindonTartanArmy on Thursday, June 5, 2008, 13:27:43 Quote from: "Jamiesfuturewife" ENOUGH!!!! Not seen 2girls 1 cup then :soapy tit wank: :twisted:errr didnt you know girls dont poo?? Title: FOURFOURTWO our new sponsor Post by: Jamiesfuturewife on Thursday, June 5, 2008, 13:34:08 No - I really dont want to either by the sound sof it
Maybe only lady postmans poo? Title: FOURFOURTWO our new sponsor Post by: neville w on Thursday, June 5, 2008, 14:33:50 Quote from: "Jamiesfuturewife" No - I really dont want to either by the sound sof it ?Maybe only lady postmans poo? "Special Delivery" Title: FOURFOURTWO our new sponsor Post by: Power to people on Thursday, June 5, 2008, 14:43:46 Quote from: "Jamiesfuturewife" No - I really dont want to either by the sound sof it Maybe only lady postmans poo? I heard that the fairy's come and remove attractive young lady's poo for them for the ugly birds are the ones that stink out the bogs..any truth :soapy tit wank: Title: FOURFOURTWO our new sponsor Post by: Spencer_White on Thursday, June 5, 2008, 14:54:11 Shirts will look good next year.
Title: FOURFOURTWO our new sponsor Post by: The Grim Reaper on Thursday, June 5, 2008, 15:19:09 Quote from: "Spencer_White" Shirts will look good next year. Come on! Can somebody that knows how to use a pc properly do a mock up of the new home shirt with the logo on please. I'm too thick. Title: FOURFOURTWO our new sponsor Post by: Matchworn Shirts on Thursday, June 5, 2008, 15:20:20 Should have gone for 5-4-1 instead
Title: FOURFOURTWO our new sponsor Post by: axs on Thursday, June 5, 2008, 16:04:55 pretty chuffed with that, and the shirts should look pretty good.
Title: FOURFOURTWO our new sponsor Post by: Ralphy on Thursday, June 5, 2008, 16:31:08 I'm pleased with this, just hope they use a decent logo and choose the right colour lettiering for the shirts.
Title: FOURFOURTWO our new sponsor Post by: Bedford Red on Thursday, June 5, 2008, 16:42:46 I'm pleased as well, will definately be getting a shirt now.
Title: FOURFOURTWO our new sponsor Post by: SwindonStevo on Thursday, June 5, 2008, 16:52:13 Quote from: "Ralphy" I'm pleased with this, just hope they use a decent logo and choose the right colour lettiering for the shirts. the sponsor staying on would be a bonus. Title: FOURFOURTWO our new sponsor Post by: axs on Thursday, June 5, 2008, 17:16:21 I dunno, u r u r two sounds OK, and also slightly like a childish argument.
Title: FOURFOURTWO our new sponsor Post by: leefer on Thursday, June 5, 2008, 20:57:35 Couldnt believe it when i heard.....top notch.
Title: FOURFOURTWO our new sponsor Post by: Arnold.J.Rimmer on Thursday, June 5, 2008, 21:22:30 I think I'll be getting a shirt now too
Title: FOURFOURTWO our new sponsor Post by: Rich Pullen on Thursday, June 5, 2008, 22:57:51 First thing I thought was BRILLIANT - then I started thinking that could this be branded as a gimmick like Ebbsfleet and such - then I thought, n'ah - BRILLIANT.
Good move Mr. Fitton & Co. Title: FOURFOURTWO our new sponsor Post by: stfc11 on Thursday, June 5, 2008, 23:04:54 Here's my awful attempt at putting the logo on the shirt...
http://i3.photobucket.com/albums/y82/swindon11/Four.jpg Title: FOURFOURTWO our new sponsor Post by: flammableBen on Thursday, June 5, 2008, 23:08:33 Quote from: "stfc11" Here's my awful attempt at putting the logo on the shirt... http://i3.photobucket.com/albums/y82/swindon11/Four.jpg Seriously, what's the point if you can't be fucking arsed to put the effort in and make a decent job of it? Title: FOURFOURTWO our new sponsor Post by: Bennett on Friday, June 6, 2008, 06:52:04 Quote from: "flammableBen" Quote from: "stfc11" Here's my awful attempt at putting the logo on the shirt... http://i3.photobucket.com/albums/y82/swindon11/Four.jpg Seriously, what's the point if you can't be fucking arsed to put the effort in and make a decent job of it? ben would you like a hug? Title: FOURFOURTWO our new sponsor Post by: herthab on Friday, June 6, 2008, 07:18:17 Quote from: "bennett" Quote from: "flammableBen" Quote from: "stfc11" Here's my awful attempt at putting the logo on the shirt... http://i3.photobucket.com/albums/y82/swindon11/Four.jpg Seriously, what's the point if you can't be fucking arsed to put the effort in and make a decent job of it? ben would you like a hug? Fuckin' gayer..................... Title: FOURFOURTWO our new sponsor Post by: flammableBen on Friday, June 6, 2008, 07:57:36 I'd never turn down a hug from bennett.
I was only joking stfc11. I hope you didn't take me seriously. Title: FOURFOURTWO our new sponsor Post by: JOHNNY REEVES on Friday, June 6, 2008, 22:06:06 brilliant!
Title: FOURFOURTWO our new sponsor Post by: Summerof69 on Sunday, June 8, 2008, 20:06:30 If you want to read the STF adventures in 442, go to http://www.themagazineshop.com/Title-FourFourTwo.aspx you can subscribe for the first three issue for £1.
Bargain. Title: FOURFOURTWO our new sponsor Post by: Rich Pullen on Sunday, June 8, 2008, 20:19:32 I buy FourFourTwo every month along with When Saturday Comes... I personally feel that FourFourTwo is becoming more and more mundane but this announcement has certainly reignited my interest.
I've suscribed. Title: FOURFOURTWO our new sponsor Post by: Arriba on Sunday, June 8, 2008, 20:24:08 i dont really care who our sponsor is as long as they cough up dough.i've bought the mag once when super sam was in it, and dont think i read it all.
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