Stadium naming right sold off.

[JoeMezz]

Honestly couldn't care less, most teams do it and we're no different. The ground needs developing, hopefully this allows us to do it

[Flashheart]

I am not sure how this differs from the Arkells being called the Arkells and the Town End being called whatever it is now,

It doesn't.

[pauld]

Honestly couldn't care less, most teams do it and we're no different. The ground needs developing, hopefully this allows us to do it

I'd be astonished if this deal was worth any more than 5 figures. Redeveloping the ground will cost millions. So, no it won't. Which doesn't mean it isn't useful revenue, and it's more an addition to the ground name than a rename.

[horlock07]

I'd be astonished if this deal was worth any more than 5 figures.

£199.99?

[RobertT]

Sponsorship at our level baffles me anyway - how does anyone get the value back they pay for it?  It is hardly going to do much from brand recognition given the very limited exposure.  I can't even remember the name of the Town End sponsor - Arkells makes some sense in being local and Nationwide is almost like a charity deal when they get involved.  Oak Furniture Land might have worked, they could stick some veneer on the Arkells and claim it's new, as well as made entirely out of real oak, honest.

[Peter Venkman]

And Partick Thistle I believe

only 2 weeks ago they gave Partick Thisle £120k for the naming rights for 3 years, so I would guess we aren't far less than that.

[horlock07]

Sponsorship at our level baffles me anyway - how does anyone get the value back they pay for it?  It is hardly going to do much from brand recognition given the very limited exposure.  I can't even remember the name of the Town End sponsor - Arkells makes some sense in being local and Nationwide is almost like a charity deal when they get involved.  Oak Furniture Land might have worked, they could stick some veneer on the Arkells and claim it's new, as well as made entirely out of real oak, honest.

Rather depends what they have paid though, if its under £10k getting your name on the TV once or twice a year would probably make it efficient.

[Peter Venkman]

Rather depends what they have paid though, if its under £10k getting your name on the TV once or twice a year would probably make it efficient.

They paid Bury nearly £200k and Partick £120k.

[pauld]

I'd be astonished if this deal was worth any more than 5 figures.

They paid Bury nearly £200k and Partick £120k.

I'm duly astonished If we're getting that amount for basically tacking a qualifier that no-one will use on to the name of the ground, that's decent money.

[Nemo]

"There have been so many positive changes at Swindon Town, and this partnership will see us associated as part of their growing success."

I can't see that being a universally held opinion.

[horlock07]

I'm duly astonished If we're getting that amount for basically tacking a qualifier that no-one will use on to the name of the ground, that's decent money.

I suppose the one immediate query is who pays for the signs which will invariably be plastered all over the place, if the club are paying you will probably see 10%+ of the income going on that sort of stuff.

Frankly even if we make a tenner for not doing very much I really don't care!

[Flashheart]

From that FB page.

I'll give it 3 months before the arkells gets renamed

I'm not sure he understands.

[pauld]

I suppose the one immediate query is who pays for the signs which will invariably be plastered all over the place, if the club are paying you will probably see 10%+ of the income going on that sort of stuff.

Frankly even if we make a tenner for not doing very much I really don't care!

I quite liked the "And we've already started saving money by having them doing a check on our energy bills" plug in the PR. I thought that was quite clever. But then I'm easily impressed

[Matchworn Shirts]

From that FB page.

I'm not sure he understands.

I reckon the Nationwide will be first to be honest :-)

[Barry Scott]

What little soul the club had left, they have just sold it.

or ?