That is a crazy amount of money being paid for the rights. Watching football live is going to get a lot more expensive.
Let's hope so. The whole £3bn package just seems to me to be yet a further widening of the gap between rich and poor in English football (irrespective of a few crumbs of "trickle-down" money thrown the FL's way), and most of the extra money in the PL will just be blown on even more obscene players' wages and agents' fees. Which will in turn serve only to cause even more clubs lower down to over-reach themselves in an attempt to reach the promised land.
The one ray of hope is if SKY and BT are forced to push up their prices so high to pay for all this that their subscribers won't pay it and the whole house of cards will collapse.
I may have a bit of a monk on this morning, but yet more money in the PL TV pot just sounds to me like extremely bad news. Unless I've missed something in the announcement? It all just seemed to be being trumpeted as a wholly uncritical "All hail the all-conquering Premier League and the Warrior Knight Richard Scudamore" or "Gosh, isn't football bonkers?" type story in all the coverage I've heard/seen, with absolutely zero sensible analysis