I went to uni in Leicester and one of the highest profile courses was contour design. Or in laymans terms lingerie design. I did English. But we did host the contour design fashion shows at the student union which was most pleasant.
So is that anything to do with the American Football 'lingerie league' I've noticed on ESPN? Young ladies, skimpily attired but with helmets (ooh vicar) and padding 'playing' grid iron? Designed in Leicester? Not that I've watched this stuff, of course...