The re-branding/naming is just trivial...the sponsors and bigwigs would go by the new name, but as the fans, do we buy into that?
Do we call TE 'The Fast Plant Town End' (or whatever it's called)? The Arkells and DRS are still, to me, the north & south stand...name it what you like, if it creates revenue, then I'm all for it....it'll still be the County Ground, to me.
But how many people still call the South Stand the 'intel stand' - that name stuck for a long time