Its a good idea, sort of a half way house. I had lasange and chips for Cheltenham and thought it was alright. I like the wooden floor, bar stools and sky sports news in the corner.
But if they want to make some real money then they need to open up a half time bar for the Town End.
I get the feeling that this is just one of the reasons the season tickets aren't cheaper in the town end, because there's only one food kiosk that doesn't serve beer.
As for the members lounge, I haven't been up there on a matchday but seemed decent enough. At least they've put a bit of effort into tidying the place up.