Thetownend.com

Im in year 13 (sixth form) at school and im doin the subject Leisure and Recreation. We have just started marketin and for half of the marketin work, we are doin it on Swindon Town FC!!!!  :D  I was well pleased when we were told it HAD to be on STFC  :)

Anyway, i have just started the first task and i have got quite far on it, but have found the next section to task one kinda hard. It says that i have to talk about the products and services provided by the football club.....can anyone help please? I have an idea of what to wight but im slightly unsure. I was goin to talk about the products the club shop sells etc....?

Make it up and wight (sic) what you like.

Maybe look at the commercial side of teh business, the meeting rooms, the advertising, match day packages etc etc.  Ring the club they will send you literature on it im sure.

Services could be stuff like vip days ie like they do for mothers day etc. and also things like stadium tours for special occasions.  

Match sponsorship could also be another.  You could also mention about football in the community - getting youngsters involved.

Even the partnership providing the coach for away travel can be classed as a service.

Perhaps explore avenues such as VIP days, sponsership of players, mascots etc. All available to the public.

Primarily the clubs product is entertainemnt like a theatre or cinema, only less predictable.  The services in my eyes are few, the club is trying to boost its range of serivces with gorund development, but to many people the service the club fulfills is for a couple of hours a week, it has the unique emotional attachment which other leisure industires would love to have.

I don't know much about marketing as you can tell, but the facets of a football club are intangible, it's very hard to market the sense of satisfaction we all got on friday.

Yeah spose i could do

Also, the main product of the club is the football team, the team should be marketed to bring in more fans to generate more money for the club, the service the club provide is a seat at the match....you never know if you wight something decent STFC may use it as they can't wight one themselves!

For my Business Studies A level I did a project on the Marketing Mix and Swindon Town Football Club

The club were very helpful .. Mr Hillier and Mr King looked after me and answered all the questions I asked ...

Some 6 months later they had a lot more questions that needed asking by the Inland Revenue  :shock:

When I asked Mr Hillier what was the main objective of STFC .. he said to get into the top division and stay there !! TOP MAN

What i didnt realise is how far he was willing to go ... but we were still very harshly treated ... I still cant get over what happened :|

Yep, good thinkin there  :wink: I also thought about the coach away travel thing, but i didnt know much about it.

Thanks by the way

The ground development point is good.  You could say how they hope to develop it and what further products and services they could offer in the future ie. music concerts, better training facilities etc.

Haha yeah the 'wight' thing i wrote to explain what i was doin came out wrong. And for some reason i couldnt edit it?!?!

Yeah i have to do about the marketin mix to i think

the marketing mix is:

Product - i.e. what they sell
Price - how they compare to other clubs and a justification for any differences
Place - swindon. but talk about how football is different from any other industry in that supporters will travel miles to see their club and how the club prey on this.
Promotion - advertising

it may be worth your time getting in contact with the club to have a chat, explain what you're doing and that you're a keen supporter of the club and i'm sure they'll be willing to help.

mike sullivan and sarah mildenhall are the commercial/marketing people at the club and both of them are very approachable, you may be able to wrangle some free stuff for your work.

Alright, cheers mate  :)

Agree with Sonic, speak to Mike.  If there is one thing he likes to do it's talk!!  Set aside a few hours though.

Would help if you gave the actual marking criteria or outline the the actual questions being asked of you.  Marketing is probably the widest subject area in Business because it's open to opinion yet has seemingly has such a large influence.

The club are essentially selling an experience.  In order to help that experience, and the bottom line, they supplement it with various products and services such as club merchandise, executive packages, conferencing facilities, bars etc.  For brand consistency, everything should help the overall aim/objectives of the business.

With more details we can go into it further.