Absolutely this. We apparently sold 3300 season tickets this season, I'd imagine that went a fair way to keeping the club going, along with bailouts etc. If season tickets go on sale in the next couple of weeks, I'd fear they might not even reach four figures given the current climate. Something needs to move.
One positive aspect to JS's tenure is that at least we are not having to pay win or goal bonuses very often, which obviously benefits the bottom line.