Well they might get some players from Uzbekistan...maybe...or maybe not
Hmmmm ..... maybe they're hoping from a commercial windfall from a rash of shirt sales in the Fleetwood Club Shop Uzbek outlet
Actually, it also looks like some blokes from Fleetwood will get a nice jolly to Uzbekimfedupwithtypingthatname, so that's two benefits.
Think you and I perhaps have a different idea of what constitutes a "jolly"
Sheffield Wednesday and Azerbaijan Land of Fire though, I don't even know where to start with that one. Why would you even try to sell a place as a 'Land of Fire'? Who would want to go to a country which was on fire? I wouldn't for starters. I suppose the Wendies directors wouldn't have minded as it would no doubt have been a freebie. Even so...
Yeah, the branding is bizarre. As if Azerbaijan isn't a difficult enough sell, "Land of Fire"? Makes it sound like Syria or something... bonkers.